Revenue — the money you earn
Revenue is the money a business earns from doing what it does: selling a product, providing a service, charging for a subscription. It’s the top line — the reason the business exists in the first place. Picture a bakery. Every loaf it sells brings in revenue. Add up a day’s sales and that total is the day’s revenue. It’s the inflow that everything else gets measured against. One thing to hold onto: revenue is about what you earned, not necessarily the cash sitting in your account today. That subtlety has its own page — accrual vs. cash — but for now, just think of revenue as money earned from the work.
Expenses — the money you spend to earn it
An expense is money the business spends to keep running and to earn that revenue: rent, salaries, electricity, flour for the bakery. If revenue is what comes in, expenses are what goes out to make it happen. Expenses aren’t a bad thing — they’re the fuel. You can’t sell bread without buying flour and paying the baker. The point of accounting isn’t to avoid expenses; it’s to know exactly what they are so you can tell whether the revenue was worth it.
Cost — close to expense, but not identical
People use cost and expense as if they mean the same thing, and in casual talk they nearly do. The small distinction worth knowing:
- A cost is what you pay to get something — the price of acquiring a resource. Buying an oven for the bakery has a cost.
- An expense is a cost counted against the revenue of a period — the portion that’s “used up” in earning this stretch’s income. The flour baked into today’s bread is an expense today.
| Term | Plain meaning | Bakery example |
|---|---|---|
| Revenue | Money earned from the work | Selling loaves |
| Cost | What you pay to acquire something | Buying the oven |
| Expense | A cost used up to earn this period’s revenue | The flour baked today, the rent this month |
Why they matter to the Income Statement
These two words are the entire engine of the Income Statement:
- Start with revenue — the money earned.
- Subtract expenses — the money spent earning it.
- What’s left is profit (or, if expenses were bigger, a loss).
In short
- Revenue is the money a business earns from its work; expenses are the money it spends to earn that revenue.
- A cost is what you pay to acquire something; it becomes an expense once it’s used up in earning a period’s revenue.
- The Income Statement is simply revenue minus expenses — the difference is your profit or loss.
Next upNow you know the five account families. Next, see how every change to them gets written down — as Debits and credits.

