At the core of this structure is the Segment ID, a unique identifier that enables financial institutions to track and manage each client within a portfolio. With Segments, financial institutions can implement dynamic segmentation and deliver highly personalized experiences that reflect Lerian’s values: independence, innovation, and transformation.

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Examples

  • Black or diamond (Cards): A premium cluster of card accounts designed for individuals who seek exclusivity and elevated experiences.
    • Included benefits: VIP lounge access, insurance coverage, dedicated concierge services, and loyalty programs that accelerate your rewards.
  • Student account (Banking Accounts): A tailored cluster of banking accounts designed for students, offering convenience and exclusive perks.
    • Included benefits: fee-free management, cashback on educational purchases, and exclusive discounts on cinemas and events.

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Segment structure

  • Segment > Accounts: Accounts are tagged with a segment_id to apply specific rules or benefits.
  • Segments operate across Portfolios and Ledgers, providing flexible categorization.

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Key characteristics

  • They provide a scalable way to enforce tailored policies.
  • A Segment can include multiple Accounts, offering broad applicability.

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Managing Segments

You can manage your Segments either via API or through the Console.

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Via API

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Via Console

All Segments management actions, including viewing, creating, editing, and deleting, can be done through the Organizations page in the Midaz Console. Learn more in the Managing Segments guide.