- Assertive, but never arrogant – we say what needs to be said, clearly and without overexplaining.
- Encouraging and empowering – we guide users to make progress, especially when things get complex.
- Tech-savvy, but human – we talk to developers, not at them. We use technical terms when needed, but we always aim for clarity over jargon.
- Humble and open – we’re confident in our solutions but always assume there’s more to learn.
When in doubt, write like you’re helping a smart colleague who just joined the team.